Good morning, Ben
Today · Sunday, Jan 26
0 meetings
0h total
0 needs prep
Loading meetings...
This Week
J/K Nav Edit C Complete N New F Focus
📅
Select a meeting
Click a meeting from the list to view details
Meeting Intelligence
Select a Meeting
Choose a meeting from the list to see relevant tips and meeting flow guidance tailored to that meeting type.
Monthly Revenue
Gross Margin
DTC Revenue
Team Size
This Week's Priorities
1
2
3
Current State
Decision I'm Avoiding
Notes
🎯 Ben's Action Items Week of Jan 23, 2026
Finish Context System Fill out all 14 sections using coaching prompts • 2-3 hours
Process Notion Inbox Review backlog, make decisions, say no to things • 1-2 hours
Identify Key Drive Docs Find entity, HR, finance docs for Team page build • 1 hour
Review Tom Brown Report HR strategy input when it arrives Friday • 30 min
Monday Team Meeting Prep Use Context System data to set direction • 1 hour
📅 Today's Schedule
Loading calendar...

sofsy KPIs

Last synced: Never
⚠️
Manual Data Entry Mode — Edit values directly by clicking. Changes auto-save to cloud. Future: Connect to Amazon Seller Central & Shopify APIs for live data.
💼

Total Business

Total Revenue
$127,500
▲ +15.9% vs prev
Target: $130,000
Net Margin
28%
▲ +2% vs prev
Target: 30%
Cash Runway
8 months
→ flat
Units Sold
4,250
▲ +11.8% vs prev
🛒

Amazon

99% of Revenue
Amazon Revenue
$126,250
▲ +15.8% vs prev
ACoS
22%
▲ -3% (improving)
Target: <25%
TACoS
8.5%
▲ -0.8% (improving)
Target: <10%
Net Margin
27%
→ flat
Target: 30%
Ad Spend
$10,730
→ +2%
🌍

Amazon by Marketplace

Marketplace Revenue Units ACoS TACoS Margin Trend
🇺🇸 USA $78,000 2,100 21% 7.8% 29%
🇨🇦 Canada $18,500 620 24% 9.1% 26%
🇬🇧 UK $12,200 410 23% 8.5% 27%
🇩🇪 Germany $8,400 340 25% 10.2% 24%
🇫🇷 France $4,200 180 26% 11.0% 22%
🇮🇹 Italy $2,800 120 28% 12.5% 20%
🇪🇸 Spain $2,150 95 27% 11.8% 21%
🚀

Shopify / DTC

Growth Engine
Shopify Revenue
$1,250
▲ +45% vs prev
Target: $2,000
Meta ROAS
2.8x
→ flat
Target: 3.5x
Email Revenue %
32%
▲ +4%
Target: 40%
Repeat Rate
18%
▲ +2%
Target: 25%

Meta Ads Funnel

CPM: $9.20 CTR: 1.2% CPC: $0.85 Conv: 2.1% ROAS: 2.8x

Email (Klaviyo)

Open: 42% Click: 3.8% Cart Recovery: 8.2%
👥

Team & Operations

Headcount
16
Open Roles
2
Return Rate
4.2%
Target: <5%
Inventory Days
45
21
Total Headcount
17
Active
75%
4
Probation
25%
1
Ending Soon
Next 30 days
2.3
Avg Tenure
Years
6
Departments
6 teams
Master Sheet HR Drive

Team Command Center

Last sync: Loading...
Org Health GOOD
Compliance 1 ALERT
Headcount 17 active
Coverage 4 countries

Action Required

Loading...
Loading alerts...

Upcoming Celebrations

0
🎉 No celebrations in the next 30 days
🏢
Entities 7 UK parent + subsidiaries
👥
People 17 6 departments · 6 teams
📅
Timeline 0 Events next 30 days

Insights

💡 Generating insights...
sofsy International
Corporate Structure
Vision & Strategy
Virtual Advisory Board
Chief Product Officer
Jobs, Ive, Newson
Product vision, taste, simplicity, "insanely great"
CFO
Buffett, Munger, Cunningham
Capital allocation, long-term value, avoiding mistakes
CMO
Weiss, Sutherland, Godin
Community-led growth, behavioral economics
COO
Cook, Rabois, Toyota
Supply chain, scaling operations, lean
Brand Director
Ford, Cucinelli, Massenet
Luxury positioning, quiet elegance
Strategy
A16Z, Helmer, Thiel
Competitive moats, zero-to-one thinking
EQ & Leadership
Sinek, Kim Scott, Lencioni
Radical candor, team motivation, trust
Creative & Spiritual
Rick Rubin
The Creative Act, presence, removing what doesn't serve
Personal Growth
Naval, Collins, Stoics
Leverage, level 5 leadership, equanimity
/
Sort:
Task
Status
Modified
No tasks match your filter